• August 27, 2019

20 Types of Corporate Events for Your Business

Corporate Events

20 Types of Corporate Events for Your Business

20 Types of Corporate Events for Your Business 750 331 Amy Forrester

Your employees are the heart of your company, your most valued asset, and the difference between a successful business and a flop. Yet sometimes, they get lost in the daily grind. Your team may not feel appreciated or properly trained, or they may not be working together as well as you hoped. 

There are many reasons why business owners decide to host a corporate event. However, at the heart of every single one of these is the staff. If you want your employees to stay loyal, hard-working, and efficient, a corporate event may be just what your business needs to excel. 

Take a look at some of the most common types of corporate events that are held, along with some helpful tips for making the most out of your experience.

1. Conferences

These events are usually held once a year. Depending on your location and budget, you may choose to whisk employees off to a different city for education, camaraderie, and a change of scenery. Whether you host the event in your hometown or a “convention city,” you’ll want to incorporate some fun to break up the days.

2. Teambuilding Workshops

Let’s face it, you may have hired the best people in the industry, but they may not work together towards a common goal. Doing (non-work) activities outside of the office can help your employees gel into a supportive team. A trained facilitator can help take this type of event from all fun and games to fun and games with a hint of education.

3. Board Meetings

If you answer to a board, chances are that your Bylaws call for regular board meetings to update and decide on the future of your organization. These can be held on-premises, or for some extra bonding time, you can do an activity together before or after you do business.

4. After Dinner Programs

Are you taking your employees or your customers out for a special dinner? You may want to incorporate a speaker or an activity into the evening’s agenda. 

5. Awards Banquets

Your employees work so hard… why not say thank you? Awards can be serious like “Salesperson of the Year” or humorous like “Most Likely to Get Stuck Making the Coffee.” No matter how you play it, people love to be recognized for their accomplishments and their contributions. 

6. Retreats

Often reserved for the top leadership of a company, retreats offer a space for employees to discuss the future of the business and map out a plan to move the organization forward. These can be treated as weekend getaways or as day-long (or even half-day) experiences in town. 

7. Incentive Trips or Parties

Are your employees knocking it out of the park? Have they hit and exceeded their sales goals? Are they winning the hearts of your customers with their top-notch service? Or have you noticed them working hard to complete a project together? Show your employees that their hard work is not going unnoticed. Sure, you could just bring a pizza to the office or supply bagels for breakfast, but wouldn’t it be more special to provide an afternoon of fun to show your appreciation and let them blow off some steam?

8. Annual Meetings

Annual meetings can update employees on the status of the organization, introduce new services or products, recognize key employees for their hard work, and outline plans for the year ahead. 

9. Sales Meetings

Sales are at the forefront of your organization. Without a strong sales team, you can have the best product or service in the world and no one will ever benefit from it. They need motivation and goals to crush it in the marketplace. 

10. Strategic Planning

What does the next year look like for your business? What about the next 5 or 10 years? Strategic planning is a necessary part of every organization. If done right, they allow for creative thinking and solution-focused discussions that yield tangible steps.

11. Happy Hours

Sometimes, you just need to get together as a team and have a few drinks, some finger food, and some fun. Work is hard and stressful. Spending some time with your staff outside of the office can help build teams, show appreciation, and give employees the relaxation they need to return to work refreshed and excited.  

12. Corporate Parties

Corporate parties can mean anything from celebrations to welcome new management or employees, “high-five” events for a job well done, recognition of certain milestones along the journey, and much more. As long as you’ve got your employees, some fun, food, and drink, your event will be a memorable party. 

13. Employee Appreciation Events

They did it! Your employees have impressed you once again. Maybe they blew their goals right out of the water or finished a project way ahead of schedule (saving you money and making you look like a rock star company). No matter what feat of awesomeness they managed, say thank you with a fun afternoon or evening outside of the office. 

14. Client Appreciation Events

Your employees are important, but without clients, there wouldn’t be anything for them to do. Invite your clients out for a fun activity where they can get to know your employees and be showered with appreciation for their business. 

15. Holiday Parties

While you should be showing your employees some love throughout the year, holiday time is always a special time for business. Depending on your industry, you may be preparing to hibernate for the winter, or ramping up to have the best sales of the year. Either way, take an evening to celebrate with the people who make your business run. 

16. Company Picnics

Your employees have lives and families outside of work. Every once in a while, it’s nice to get everyone together for some fun. Encourage employees to bring their spouses and children for a fun-filled activity. While parks can be fun for picnics, you may live in a less-than-wonderful environment for outdoor activities. Consider holding your “picnic” indoors so you aren’t at the mercy of the weather. 

17. Charity Functions

Standing up for a cause you believe in can improve your business in many ways. Customers love to do business with companies that support a cause and employees love to work for companies that are in business to make a real difference. Consider teaming up with a local charity to raise money and awareness for their mission. 

18. Product Launches

Do you have something new coming out? Make sure that everyone in your company understands what kind of game-changer it is. Introduce the product and give employees the opportunity to learn about it and ask any questions they may have. 

19. Sales Training

Providing the right education, at the right time, in the right environment can make the difference between having “order takers” on your team and true “salespeople.” 

20. Golf Outings

While a day on the green can be relaxing and enjoyable, not everyone knows how to play golf or wants to spend hours in the sweltering heat. A better idea? Mini-golf. Employees can reconnect with their inner child as they sink their shots in a climate-controlled environment.


No matter what kind of corporate event you choose for your business, be creative. Spending more time at the office or stuck in a boardroom is not your employee’s idea of a good time, nor will it be seen as a gesture of appreciation and goodwill. Venture outside of your place of business to show employees just how much they mean to you. GlowZone Indoor Amusement Park is a perfect place to host many of your corporate events. We’ll be by your side the whole way to ensure that the experience exceeds your expectations. We’ve got food, fun, and facilitators that can help your event meet all of your goals.